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Find products that are not trying to kill you.

Search through 100+ products that follow our strict nontoxic standard.

Popular searches:natural deodorant·baby shampoo·RO water filter·fragrance-free moisturiser
No Carcinogens✦No Petroleum Derivatives✦No Synthetic Fragrance✦No Parabens✦No Endocrine Disruptors✦No Heavy Metals✦No PEGs✦No Sulfates✦No Formaldehyde✦No Synthetic Dyes✦No Siloxanes✦No Optical Brighteners✦
No Carcinogens✦No Petroleum Derivatives✦No Synthetic Fragrance✦No Parabens✦No Endocrine Disruptors✦No Heavy Metals✦No PEGs✦No Sulfates✦No Formaldehyde✦No Synthetic Dyes✦No Siloxanes✦No Optical Brighteners✦

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Skincare & Personal Care

2,873 products

Baby & Kids

1,456 products

Clothing & Textiles

1,223 products

Water Filters

743 products

Home

1,034 products

Food & Supplements

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Built different.

On purpose.

  • No petroleum derivatives, ever
  • Endocrine disruptors blocked by default
  • We flip the burden of proof
  • Always free, always independent
Read our standard

How a product
gets listed

Our full process

1

Ingredient screening.

Every ingredient checked against our hard block list — no exceptions for dose or concentration.

📦

2

Gap review.

Packaging, sourcing, format, and any known imperfections assessed honestly.

3

Listed or not.

Meets the standard, it's listed. Doesn't, it isn't. No scores. No rankings.

What we
always block

  • No carcinogens
  • No endocrine disruptors
  • No petroleum derivatives
  • No synthetic fragrance
  • No heavy metals
  • No formaldehyde or releasers
View full standards

Frequently listed products

NonTox listedMay 2, 2025

Primally Pure

Charcoal Deodorant

Baking-soda-free formula built on tallow and activated charcoal — no aluminum, no propylene glycol, no synthetic fragrance.

AluminumParabens
$18View product
NonTox listedApr 28, 2025

Thinkbaby

SPF 50 Sunscreen

Mineral-only UV filter (non-nano zinc oxide), no oxybenzone, no synthetic fragrance, fragrance-free formula suitable for sensitive skin.

OxybenzoneSynthetic fragrance
$16View product
NonTox listedApr 25, 2025

Dr. Bronner's

Pure Castile Soap

18-ingredient transparent formula, certified organic oils, no synthetic detergents or preservatives.

SulfatesSynthetic fragrance
$10View product
NonTox listedApr 22, 2025

Organic Jaguar

Beef Tallow Hair Clay

Grass-fed tallow base with bentonite clay for hold, no silicones or petroleum-based waxes.

SiliconesPetroleum derivatives
$24View product
NonTox listedApr 18, 2025

Weleda

Skin Food

Long-standing certified-natural formula with plant oils and beeswax, no synthetic emulsifiers.

Synthetic fragranceParabens
$20View product

What actually changes

A typical shampoo next to a NonTox-listed one, ingredient by ingredient.

Typical Shampoo

NonTox Shampoo

Synthetic fragrance
Synthetic fragrance
SLS/SLES sulfates
SLS/SLES sulfates
Parabens
Parabens
Silicones
Silicones
PEGs
PEGs
Petroleum derivatives
Petroleum derivatives
Endocrine disruptors
Endocrine disruptors
Third party verified
Third party verified
Ingredient transparency
Ingredient transparency

Our standard

🔬

Ingredient check

Every ingredient screened against our hard block list.

🏷️

Brand credibility

We verify certifications and sourcing claims.

💬

Customer feedback

Community flags gaps we may have missed.

🔁

Continuous updates

When new research drops we reassess.

“We are not perfect but we do our best.”

We built the thing we wished existed.

Most products marketed as clean are not. Same base formulas, one swapped ingredient, a leaf on the label. We fell for it too.

NonTox exists because consumers deserve a resource that is genuinely rigorous, genuinely independent, and genuinely easy to use.

Join our community — ask questions, share findings, help shape our standard.

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